Owning the breakfast occasion! Milk & More delivers to doorsteps before 7am & is ideally placed to own breakfast. The activation needed to deliver brand benefit, by communicating the product range to time-poor customers who can order until 9pm the night before delivery.
A dynamic 360° annual awareness campaign. Breakfast Week was first held, in March 2022, to celebrate all things breakfast! Building on the campaign in its second year during March 2023 the campaign featured independent research, new recipes, competitions, and broadcast product drops to place breakfast at the forefront of consumers’ minds. .
354 million opportunities for everyone to hear about the campaign, online, in print and on the radio across the week itself!
