Challenge
Harnessing the Employer Value Proposition. To build awareness of Lactalis UK & Ireland as a responsible company and brand, by supporting the in-house communications team.
Brand strategy Content creation Social media & Digital
Lactalis
Creating conversations for Lactalis UK
Solution
Strategic copywriting, design and LinkedIn management. Working closely with the Head of Communications, we produce engaging content to reach target audiences in industry, buyers, job seekers and media via LinkedIn. On receiving stories and the latest news from insider insight, we harness employee advocacy, and attract new talent by creating timely and engaging content, curating monthly social plans to bring a step change in how the business communicates externally… All while shouting about the fabulous leading brands and positioning Lactalis UK & Ireland as the dairy experts through thought leadership.
Impact
- 147% uplift in posts to the Lactalis UK & Ireland LinkedIn page in 2022 (vs. 2021)
- More than 1,400 new followers gained organically in 2022
Launched the Lactalis UK & Ireland 2023 Sustainability Progress Update by creating content for more than 20 social posts over a one-month period, achieving:
- 9.7% YoY increase in post impressions
- 614% YoY increase in video views
- 12% YoY increase in post engagements
- Average engagement rate outperformed LinkedIn benchmark of 5.23%.
