Case Study:

St Pierre Groupe

What we did:

2019 was an outstanding year for St Pierre Groupe (formerly Carrs Foods), from achieving 30% year on year growth to winning accolades, such as the prestigious Queen’s Award for Industry in International Trade 2019. Ceres’ brief was to drive awareness for the business and the three brands in its portfolio; St Pierre, Baker Street and Paul Hollywood, across national business media, B2B trade media and local, Manchester media. Ceres has worked extensively with the in-house team to build and share the stories behind the business and its success. Activity has included entering relevant awards, placing interviews with the founders, securing features and sharing news across the business and the brands.

Project Deliverables

Public Relations

In 12 months, Ceres secured nearly 100 pieces of B2B coverage, whilst also supporting on consumer media relations for the Paul Hollywood brand.


In 2019 St Pierre Group won or was shortlisted for four major awards and in 2020 secured a place in the annual Sunday Times HSBC International Track 200 for the fourth consecutive year.

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