Case study:

Paul Hollywood's Ready to Bake Rolls

The Twelve Bakes of Christmas

Ceres worked with Carrs Foods to create and distribute a series of videos promoting Paul Hollywood's Ready to Bake Rolls.

The videos were themed around the '12 Bakes of Christmas' and showcased the many different ways that Paul Hollywood's rolls could be enjoyed.

Each video was released on a different day and Ceres managed multi-channel promotion of the videos across Twitter, YouTube, Facebook and Instagram, ensuring reach, brand awareness and engagement, all of which exceeded the KPIs set. 



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