Case Study:

Mary Berry's Foods

What we did:

The challenge was to create a 360º campaign to raise brand awareness through trial and engagement. Now in its 3rd year, we have taken Mary Berry’s on the road to thousands of consumers visiting food festivals, BBC Good Food and Carfest. Social media platforms were introduced, and all the creative content created in-house and all feeds managed by Ceres to tell the brand story outside of events. Online partnerships with BBC Good Food, Delicious and Olive Magazine have driven further brand awareness to an active foodie audience and supported the overall success of the campaign.

Project Deliverables

Experiential

including locations, build, stand management, brand ambassadors

Design

including stand design and all marketing collateral

Content creation

including in-house filming & editing

Social media

community management with above the line partnership execution

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