LoSalt is the UK’s no.1 brand in low sodium salt. The challenge was to maintain that position. Working with the brand owners, Ceres launched LoSalt #goloforlife. This campaign aims to motivate, educate and increase brand awareness through a variety of channels and tactics. We enlisted the support of two brand ambassadors, Dr Sarah Jarvis and TV health and wellbeing personality Sally Bee, who provided credible and relevant content for all areas of activity. LoSalt has been the lead food sponsor at This Morning Live at the NEC for the past two years, plus is a regular exhibitor at Food Matters Live. Recipe marketing and PR continues to drive positive media coverage and in-store sampling, while social media, with engaging content advertised out to the right audience, delivers key brand messaging.