Case Study:

#ChristmasCracked

What we did:

To help people get #ChristmasCracked, Ceres implemented a multi-channel campaign that communicated the versatility and great taste of California Walnuts. Through a combination of earned and paid for media, influencer outreach and content creation we inspired consumers to consider California Walnuts during the festive season, as more than just a nut for cracking.

Project Deliverables

Recipe marketing

New festive recipes developed for media, web and social.

Content creation

Video content included recipes, a storage 'hack' and a Christmas Cracking challenge.

Influencer marketing

Recruitment of campaign ambassadors including Great British Bake Off finalist Ruby Bhogal.

Media Partner

A partnership with delicious magazine included print advertising, digital MPUs, and social media posts.

Digital advertising

A Google Adwords campaign drove traffic to the campaign website while social media advertising generated web traffic, awareness and engagement.

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