The challenge was to create a 360º campaign to raise brand awareness through trial and engagement. We took Mary Berry’s on the road visiting food festivals, BBC Good Food and Carfest and introducing the brand to thousands of consumers. New social media platforms were launched, with creative content and feeds managed by Ceres to tell the brand story outside of events. Online partnerships with BBC Good Food, Delicious and Olive Magazine drove further brand awareness to an active foodie audience and supported the overall success of the campaign. Ceres also supported a new brand launch, creating a striking new look and artworking product labels.