Twitter’s fleeting moments

Following in the footsteps of Snapchat and stories on Instagram and Facebook, Twitter has become the latest platform to introduce ‘disappearing’ messages – in the form of ‘Fleets’.

Billed as a ‘new way to join the conversation’ Twitter hope the new function, which disappears after 24 hours, will allow people to post messages, without the pressure to ‘rack up retweets and likes’.

The functionality has been tested earlier this year in Brazil, Italy, India and South Korea and is rolling out worldwide this week, although some features such as stickers and live broadcasting won’t be available from launch.

You can read more about this on Twitter’s blog: https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation.html

Instagram puts Reels front and centre

This week Instagram updated the platform to make Reels more prominent - the Reels icon now appears bottom centre on user’s profiles providing easy access to all the latest Reels from people you follow.

Reels is Instagram’s short form video feature, similar to TikTok. Originally launched with a 15 second limit, this has now been increased to 30 seconds following user feedback.

Find out more about the latest changes here: https://www.searchenginejournal.com/instagram-focuses-on-reels-upsets-users/387746/

The change hasn’t impressed everyone, and the jury generally remains out on Reels. While Instagram’s owner Facebook, appears to be backing it for success, it seems it is not putting all its efforts into short form content. In the past 24 hours it has also announced an expansion of its Guides feature, which allows sharing of tips, resources and other longer-form content. Initially launched for a select group of creators, this feature is now due to roll out to all users: https://techcrunch.com/2020/11...

A reprieve for TikTok

The US government announced this week that it would ‘delay’ enforcement of a ban on TikTok, originally due to come into force on the 12th November, saying it would comply with a court order in favour of TikTok.

Chinese-owned TikTok had been one of the success stories of 2020 – with growth accelerated by lockdown as people, and influencers, found new channels to experiment but it hasn’t come without controversy.

The clock may still be ticking on this one though, but it remains to be seen how the change of President in the US may affect its future.

Read more on the latest reprieve here: https://www.nytimes.com/2020/10/30/business/tiktok-injunction-ban.html

And finally…

First it was Jennifer Anniston, then Sir David Attenborough. Now it’s Rupert Grint, Ron Weasley himself, who has become the fastest person to reach 1m followers on Instagram – in just 4 hours and 1 minute. The magic of Harry Potter continues… https://www.bbc.co.uk/news/entertainment-arts-54979357

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