Q. Introduce yourself in one sentence
Mum of 2 boys, 2 dogs & 2 cats, only 1 husband! With an ambition to add 2 donkeys to the ‘clan’ and call them Maureen and Michael…
Q. How long have you been at Ceres? What’s your role?
I have known Jennifer for over 20 years and during this time have even been a Ceres client when I worked at the British Potato Council. I joined as a business partner in 2011 at a time when the PR industry was embarking on its biggest change with the rise of digital.
On a day to day basis though my role can shift from working on client accounts, both strategically and with day to day support, to Ceres business development to HR. Its really varied, but it’s what I love.
Q. How did you get into PR? What made you want to choose it as a career?
I always knew I wanted to work with people; I think we are fascinating, complex and complicated creatures and have always loved watching, learning and listening. I remember many occasions sitting on many park benches, sea fronts, in cafes with my mum analysing people and their behavior as they passed.
As well as an interest in people and how we behave, I have always been very driven to ‘get things done’ - so a perfect combination to work in PR. However, university wasn’t for me, I wanted to learn my craft from the bottom up which is what I’ve done.
Q. What’s your favourite part of the job?
Getting the best out of people… our team are hugely important to the success of our business and we strive to be the best we can always be. We trust in the skills of each other by building a strong rapport between all team members, and by being flexible and accessible means our team can work and excel in an environment that suits them.
Q. What’s a stand out piece of campaign you have been a part of that you’re proud of?
It’s about people again! As I do love the experiential work that we do and post Covid-19 I look forward to planning more events. The organizing of it all, from the creative look and feel to the set-up, the build and the team involved. It’s really hands on, talking all day to consumers (meeting several characters along the way!), explaining the brand story and if relevant, the sales we make. At the end of it all though, what’s important is to ask if it delivered i.e. did it increase brand awareness, penetration etc. If it did and we had fun delivering it then it’s a job well done 😊.
I have to mention content though as well. ‘Content is King’ - and five years ago we made the business decision to make it part of the Ceres offering and create content in house. I am proud of how we have grown in this area, trying to stay ahead of the curve where we can and with the investment in the Ceres Kitchen Studio at the end of last year I’m excited to see where this takes us in the coming years.
Q. What’s been your best Ceres moment?
What a difficult a question! I’ve just mentioned the Ceres Kitchen studio, definitely a highlight and a month ago I would have said a team event where we were sheep herders for the day!
That was fun 😊 but more recently I have to say it's how the team and the business has responded to Covid-19. These are such extraordinary times and all around the world we are having to deal with something most of us have never experienced before. When I stop to think about our business and our amazing team of 12, who are working hard to deliver for our clients in what feels like a daily changing landscape, I’m super proud of how they have all adapted and responded to the challenges so far.
And can I just say… thank goodness for Zoom…
Q. If you could work with any brand in the world, who would it be and why?
Salcombe Dairy Ice Cream – I love Salcombe and LOVE ice cream. In fact, my best friend over Easter had two tubs of ice cream delivered to the house, not from Salcombe, from a local business that certainly gave Salcombe a run for their money! The Works AMAZING it was too…
Q. What’s your favourite dish?
Q. If you were stranded on a desert island, what would be the one item you’d take?
I was going to say my mattress! But other than sleeping I would need something else to occupy my mind, so a book, but it would have to be a collection of books - maybe Jackie Collins, she’s written something like 32 books, so maybe those. think I’ve only ever read one! Sorry if that’s really trashy – would be entertaining though!