From joining the team two months ago having only just finished sixth form, unsure of what the next year would hold, here I am having secured my first coverage in Health and Wellbeing magazine. What a great feeling! I’ve already learnt so much; not just in the wonderful world of PR, but with the day-to-day running of the office too.
So, my top 5 things I’ve learnt in just two months…
First impressions are important – From walking into the office on my first day, to your tone of voice when talking to a journalist, I’ve learnt that first impressions are key. I’ll also add that offering to make a round of teas and coffees always helps - after all, PR is all about nurturing relationships.
The variety – I was keen for my year of learning to be full of variety, and it looks like I won’t be disappointed. What I love is that no two days are the same. One day I’ll be working with our Content Creator photographing food dishes, and the next I’ll be selling in stories with our Account Managers.
What makes a good pitch – I didn’t have any idea what I was getting myself into when it was first mentioned that I’d be involved with sell ins. I didn’t realise how nerve-wracking it could be.
With the help of the team and some excellent training from Maud Davis FCIPR, I now know the ingredients that create a good pitch. A critical one is the research you should do in preparation. I’ve learnt to jump into the journalist’s shoes and work out why a story would fit with a particular publication and where. Would it work on the health tab on the online? Or perhaps the story may be better suited to a regular slot in their print title, or a bespoke / exclusive feature? Another key element is giving the most important information in your first sentence – it may seem obvious, but it makes perfect sense!
Smiling when you speak – even on the phone - It was one of the first things Jennifer told me. I thought it sounded silly at first, but it really does work. I feel at ease when I smile, so when talking to clients, journalists or anyone else, the conversation flows better.
Prioritising is an important skill to learn – In my first week, I didn’t know how I was going to cope! “Izzy, do you mind if you do this for me?” “Whilst you’re there can you book this?” “Can you send this out to this blogger?” I quickly figured out that it didn’t matter in what order I got given the tasks, I had to work out which ones were the most important and push them to the top of my list – that’s sometimes easier said than done!
It’s been a brilliant start and I can’t wait to see what happens next…