I recently read a blog about how much PR has changed since the 1990's, which brought back some lovely memories of when I started Ceres eighteen years ago. I look back fondly to events which you knew multiple journalists would always attend, faxing endless press releases and waiting for film to be developed after a recipe shoot.
One thing I learnt early on in Ceres, is that for every health or nutrition claim we make, there has to be a good base of evidence behind it, otherwise, you simply can’t say it. As a simple rule of thumb, research published in peer review scientific journals is the most reliable. Sadly, you can’t always trust the media, internet, celebrities etc.!