Some of the stories in the world of food, FMCG and technology that have made us stop and think recently

Marketeers must not lose sight of the needs of – and opportunities around – older demographics.

While podcasts have been around for nearly two decades now, the ongoing restrictions over the past year mean podcasts have really come into their own

The world of social media and e-commerce is constantly evolving.

The fast-moving digital world is never far away from another development, or controversy, and the last few weeks have been no different.

Understandably the spotlight has been on the immune system recently.

The pace of innovation in food and drink can be unforgiving. One moment you’re the hottest ingredient on shelf; then, suddenly, you’re behind the curve. The protein trend is a case in point.

Some of the stories in the world of food, FMCG and technology that have made us stop and think recently

A look at whats making the headlines in the digital world

DTC was a lifesaver for many food and drink brands during the early days of lockdown.

Every January we are offered an array of fad diets, detoxes, magic bullets and alleged superfoods. But are things now changing?

A look at the latest tech news at home and abroad

The latest tech news from the UK and beyond

Gabby reflects on her time as a PR intern during a global pandemic

It's been another busy week in the fast moving digital world.

Our latest Ceres spotlight focuses on Junior Account Executive Hannah

In this fast-shifting climate, it’s never been harder to predict what’s next. Still, amid the noise, a handful of recurring themes and signals are coming to the fore.

With events cancelled, webinars provide an opportunity for remote learning, networking and training. We take a look at what we've learnt on some recent ones

Our consultant nutritionist Sarah Jones records a series of videos for Health & Wellbeing magazine about the benefits of bread.

Discover why we believe food photography is a skill and art rolled into one

What does Covid-19 mean for the future of healthy eating?

Our latest Ceres spotlight focuses on Account Manager Emily

The COVID-19 pandemic has seen the face of PR and communications change at an extraordinary pace.

We’ve been inspired by the ways people, organisations and brands have come together to support one another at this time.

Our latest Ceres spotlight features our Director Kathryn Race

Ceres MD Jennifer stops to reflect on an extraordinary fortnight of change

In our latest Ceres spotlight we catch up with Account Director Emma Wheat

With National Heart Month underway, we round up the latest heart health news from our clients

The latest Ceres Spotlight shines the line on our Content Manager Sara.

Ceres Kitchen is the perfect home for the 2019 Ceres Christmas Message

In true Ceres fashion, we are once again donating to charity rather than sending Christmas cards.

This month our Ceres spotlight is shining on founder and Managing Director Jennifer.

Emma takes a trip to California to discover all about the California Walnut harvest.

The Ceres spotlight is focused this month on our Events and Partnership Manager Jo Brock.

Sara explores how brands are using online experiential content to provide a creative way of engaging with their audiences.

We have some exciting news…Ceres now has its very own in-house Kitchen Studio.

Emily attended a fascinating talk by Charlie Bigham hosted by CIM. Discover what she learnt.

This month our Ceres spotlight is shining on our Account Director Cat.

We made five videos for Just Wholefoods and fell in love with vegan food in the process.

It’s the words we’ve all been waiting to hear. As the youngest set of contestants headed into the...

Izzy rounds up her first two months in the crazy world of PR.

This month our Ceres spotlight is shining on our Account Manager Taryn.

Each month we're shining the spotlight on our team. First up is Senior Account Director David.

Cat spends an evening at an event celebrating women in the food and agriculture industries.

Ceres MD Jennifer, charts the evolution of PR since the company launched in 1999

Content Manager Sara gains her Professional Diploma in PR

Ceres supports local charity Eva's Friends this Christmas and find out how you can too.

Frankie rounds up the top findings after tuning into a Great British Chefs' webinar ‘A Health Revolution’ - which focused on the eating preferences and habits of British ‘Foodies’.

As any PR professional knows the blogging community is one of the most influential channels there is but how can we make the most of these passionate bloggers

Ceres are supporting the 1 in 20,000 campaign to raise awareness for all of the children born with rare neurological conditions like Eva.

With the recent News Feed changes implemented by Facebook, Sara has been looking at how you can maximise your social content.

Emma shares her 3 key points on how to tell a compelling brand story

Kathryn attended an event hosted by Scannapeal, it gave insight into who Tom Kerridge is and the work he does for a number of charities.

Zoe looks into the opportunities and challenges faced by PR in the coming year and beyond...

Sara takes a look at what will be dominating digital in 2018.

This year, Ceres are donating to charity instead of sending Christmas cards

Jo takes a trip to the foodie wonderland that is Taste of London

Twitter rolls out its new 280 character limit. But is it a good thing?

Simon takes a look at how the FreeFrom industry is going from strength to strength.

Sara visits the Content Marketing Association to explore the trends in short form video.

Our ex-TV producer Sara casts her critical eye over the return of Bake Off to our screens.

The Ceres team discover the importance of perfect posture.

Sara looks at the boom of brand storytelling.

David takes a look at another successful Open Farm Sunday.

Zoe learns about the importance of taking care of our feet.

I recently read a blog about how much PR has changed since the 1990's, which brought back some lovely memories of when I started Ceres eighteen years ago. I look back fondly to events which you knew multiple journalists would always attend, faxing endless press releases and waiting for film to be developed after a recipe shoot.

One thing I learnt early on in Ceres, is that for every health or nutrition claim we make, there has to be a good base of evidence behind it, otherwise, you simply can’t say it. As a simple rule of thumb, research published in peer review scientific journals is the most reliable. Sadly, you can’t always trust the media, internet, celebrities etc.!

Ceres recently visited a Mutton Workshop hosted by The Guild of Food Writers and Pasture For Life. As well as tasting a variety of breeds and learning about the history of the meat, the challenges of marketing mutton to consumers due to negative pre-conceptions were also discussed.

In January Facebook announced a change as to how it ranks videos on its platform to give more value to the percentage of longer videos watched as they recognise this takes a bigger commitment by the viewer. This means that longer content could benefit over shorter videos if viewers have invested time watching them.

The definition of a “foodie” is described in the Oxford Dictionary as someone with a particular interest in food; a gourmet. However, the results of a recent survey of over 5,000 British foodies, conducted by Great British Chefs, gave us a much deeper insight into what being a “foodie” actually means, including what foodies like to eat, their attitude towards cooking and what’s in their cupboards!