Wholegrain Goodness
The Wholegrain Goodness campaign, launched for HGCA in 2004, encourages incorporating wholegrains into everyday life as part of a healthy balanced diet. The campaign was launched at a time when wholegrains were not high on the media agenda. Using a range of media tactics including news stories, recipes, radio days and fact sheets, all backed by credible nutritionists and spokespeople 185m OTSH about wholegrains were generated between 2006 and 2010.
The website - www.wholegraingoodness.com - features recipes and nutritional information. A quarterly e-newsletter communicates news on the latest industry developments and health information about wholegrains.
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Latest News
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From Farm to Fork – where your salad leaves come from
There are three different categories of leafy salad: wholehead, baby leaf and speciality. Wholehead as the name implies, refers to plants such......
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One month to go until Open Farm Sunday 2012 (17th June)
Hundreds of farmers across the country, are opening their gates on *Open Farm Sunday 17th June*, and inviting you to come and......
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Fenmarc teach pupils a lesson in vegetables
Pupils at Terrington St Clement Community School Fen Food and Farm Festival, King’s Lynn, discovered all about some of our home-grown vegetables......
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AtlasFram joins LEAF
AtlasFram, one of the UK’s largest farmer owned cooperatives has joined LEAF (Linking Environment And Farming). AtlasFram which has an annual turnover......
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Fenmarc support pupils' growing project
Thousands of pupils across the South East and East of England will have the chance to understand more about where their food......
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Fenmarc powered by renewable energy
Leading fresh produce supplier Fenmarc is set to source all its electricity from renewable energy following the successful commissioning of a local......
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Farmers urged to sign up now and take advantage of free workshops
As Open Farm Sunday moves closer, organisers LEAF (Linking Environment And Farming) are reminding farmers to get involved and help welcome our......
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Join in the first ever national farm Pollinator Survey
*And …discover what pollinators are and how they help farmers produce our food** * ‘Pollinators’ are really important to farmers, as crops pollinated......
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Gluten, wheat and yeast free baking
Thanks to the likes of the BBC’s British Bakeoff, the nation has fallen in love with baking again. You can’t beat the......
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British Leafy Salads Secures EU Support
The British Leafy Salads Association (BLSA) has announced that it has secured €139,728 in co-funding from the EU, for a three year......
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