Wholegrain Goodness
The Wholegrain Goodness campaign, launched for HGCA in 2004, encourages incorporating wholegrains into everyday life as part of a healthy balanced diet. The campaign was launched at a time when wholegrains were not high on the media agenda. Using a range of media tactics including news stories, recipes, radio days and fact sheets, all backed by credible nutritionists and spokespeople 185m OTSH about wholegrains were generated between 2006 and 2010.
The website - www.wholegraingoodness.com - features recipes and nutritional information. A quarterly e-newsletter communicates news on the latest industry developments and health information about wholegrains.
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Latest News
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Fenmarc shortlisted for a Grower of the Year award
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Angela Dowden's Ultimate Breakfast Guide
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Exciting Plans for Open Farm Sunday 2012
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The national trust fly the LEAF flag
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