Serious Pig
The team at Serious Pig is passionate about delivering the very best flavours and ingredients, and that's something they won't compromise on. Serious Pig is a brand new company, bringing the first British Snacking Salami to market - made in Britain using free-range British pork.
Serious Pig was conceived by founder George Rice while visiting his local pub, otherwise known as the 'Hall of Great Ideas'. Faced with an uninspiring selection of snacks behind the bar his thoughts soon turned to pork, and in particular salami. Not long after, and with a little help from his friends and some British salami experts, Serious Pig Snacking Salami was born and the rest, as they say, is history.
Currently available in three delicious flavours - Classic, Spiced, and Fennel - Serious Pig Snacking Salami can be enjoyed as a spontaneous snack anytime, anywhere, it's always ready to go!
Ceres activity for Serious Pig included social media, trade/retail and consumer facing PR and sampling, as well as trade show support.
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