Potato Council
Potatoes may be one of Britain's best loved foods, but to get them front of mind at meal times, when there are so many options to choose from, requires really creative and effective PR.
The Love Potatoes campaign engaged with the lowest users of potatoes, 24-45 year old women - reminding them in a variety of ways that potatoes are easy to use, healthy and above all versatile and delicious. In 2009 potatoes were positioned as a supercarb in a campaign supported by top chef Gizzi Erskine.
In 2010 a team of potato ambassadors were launched including Dawn Porter, chef Sanajay Dwivedi, dietitian Sian Porter and a team of poto growers to help communicate the benefits of potatoes.
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