Introducing Serious Pig – a first for UK charcuterie

Thursday 13 May 2010

The team at Serious Pig is passionate about delivering the very best flavours and ingredients, and that's something they won't compromise on.  Serious Pig is a brand new company, bringing the first British Snacking Salami to market - made in Britain using British pork. 

Serious Pig was conceived by founder George Rice while visiting his local pub, otherwise known as the 'Hall of Great Ideas'.  Faced with an uninspiring selection of snacks behind the bar his thoughts soon turned to pork, and in particular salami. Not long after, and with a little help from his friends and some British salami experts, Serious Pig Snacking Salami was born and the rest, as they say, is history.

Currently available in two delicious flavours Serious Pig can be enjoyed as a spontaneous snack anytime, anywhere, it's always ready to go!

'Classic' This seriously good salami is prepared with a tasty combination of herbs and spices. Cracked black peppercorns provide its signature flavour, while a light smoke delivers a depth of taste.

'Spiced' The chilli flakes in this salami highlight its underlying character, whilst the smoked paprika and garlic produces a deep rich flavour pierced with hot notes.

The team at Serious Pig see it as their duty to bring you the very best.  They only use free range British pork from good quality pigs, bred by responsible farmers who give their pigs the space and fresh air to live happy lives.

For further information about Serious Pig visit www.seriouspig.co.uk.

 - Ends -

Notes to Editor's

For further information, images or to arrange an interview with George please contact:

Naomi Barry or Amanda Wadlow
Ceres
T: 01189 475956
M: 07920 098498
E: naomi.barry@ceres-pr.co.uk / amanda.wadlow@ceres-pr.co.uk 

If you are a UK retailer serious about stocking Serious Pig Snacking Salami, George would love to hear from you on 0207 284 1063 or drop him a line at serious@seriouspig.co.uk.