The Fish Company launches into Morrisons

Wednesday 20 October 2010

The Fish Company has announced that with immediate effect its fresh British tilapia is now on sale in Morrisons. The tilapia is currently being sold in the top 100 performing stores around the country.

The Fish Company produces the tilapia on farms across Lincolnshire and Yorkshire, where it is farmed to the highest standards.  Hamish Bichan, from The Fish Company explains why the company is delighted with its new listing: "Morrisons has an outstanding reputation for supporting British farming and is as passionate as we are about quality and sustainability.  There is a growing market for sustainably and ethically produced white fish, which we believe we can help fulfil. Our fish are 100% UK produced from quality reared stock that is both hormone and GM free and fully traceable." 

Matthew Bailey, Fish Buyer at Morrisons said, "We are continually looking for new and varied species to offer and excite our customers - Tilapia is one of those species.  Shoppers are becoming more and more adventurous and by sourcing fresh British tilapia it not only enables our shoppers more choice but also makes a great change for those customers who want to try something different to other common varieties such as seabass or seabream". 

Already extremely popular in America and Asia, tilapia is a delicious firm-fleshed white fish, with a mild taste that can carry flavours from around the world, from the Mediterranean to the Caribbean. It is easy to cook, providing a tasty alternative to sea bass and can be grilled, barbecued, fried or baked. Fresh tilapia is low in fat and high in protein and contains a range of nutrients including phosphorous, selenium and vitamin B12; it is also a source of omega 3 fatty acids.

As part of its commitment to producing the very best fish, The Fish Company has built new and fully bespoke recirc systems that help to ensure the welfare of the tilapia and are further evidence of its high health group production protocols. 

The Fish Company currently produces an increasing supply of fish each year, which it supplies to a range of customers including caterers M&J Seafood, as well as fish markets such as Billingsgate and Birmingham. 

- End -

For further information on The Fish Company or for recipes, images and nutritional information visit www.cookingtilapia.co.uk or contact: 

Cat Cambridge                                              

Ceres                                                             

Tel: 0118 947 5956                                        

E: cat.cambridge@ceres-pr.co.uk     

Editor's notes:

• The Fish Company www.cookingtilapia.co.uk is a unique producer of fresh British farmed tilapia - its four fish farms are located in Yorkshire and Lincolnshire