Discover Kale
This consumer-led campaign enforced the tremendous value this traditional vegetable has to offer. The website www.discoverkale.co.uk is a one-stop source of information, including nutrition and recipes - that emphasise the convenience of this tasty and healthy brassica.
Media coverage achieved through print and radio, highlighted lesser known facts, including how kale can help to combat Age-Related Macular Degeneration, supported by quotes from independent academic experts.
Kale is definitely back on the menu for many consumers as sales of kale have continued to rise.
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