Dairy Crest
The Dairy Crest milkmen and women are the oldest doorstep delivery service, operating for over 120 years. We helped show how this service is still extremely relevant for today's busy lifestyles and highlighted Dairy Crest's ability to deliver over 150 fresh essentials straight to the door.
Ceres worked with Dairy Crest on their contingency PR, both pro-active and re-active. National and regional media activity highlighted the role of the milkman as part of the community, with many journalists enjoying a 'day in the life' of a milkman around the country.
Activity also included highlighting the role of dairy foods like milk, butter and cheese as a valuable and versatile part of a healthy balanced diet, with a range of recipes and meal suggestions for busy consumers.
Ceres also worked with Dairy Crest to pilot their new Milk&More online service in London prior to its national roll out.
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