Case study:

Love Fresh Herbs

Love Fresh Herbs

Ceres was tasked by Vitacress, one of Europe's leading suppliers of fresh produce, specialising in watercress, salads and herbs, with creating an integrated campaign to engage younger consumers with fresh herbs. Herbilicious was born, to take fresh herbs from being an occasional kitchen ingredient to a modern day kitchen essential.

Relevant influencers and ambassadors such as top lifestyle blogger Carly Rowena and herb guru Jekka McVicar were utilised to help reach the target audience and increase the reach and engagement of the campaign.

Instagram is a social media channel with significant popularity among the target age group so an Instagram competition #HerbiliciousMeals with lifestyle blogger Carly Rowena drove video views, visits to the website and provided access to Carly’s more than 105k Instagram followers.

The campaign was Highly Commended in the Consumer Marketing Campaign at the 2017 UK Grower Awards.

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