Case study:

Mary Berry's Foods

The Home of Good Taste Tour

RH Amar tasked Ceres with creating and managing a 360 degree campaign for their Mary Berry's Foods range of dressings, chutneys and vinaigrettes. Ceres implemented the Home of Good Taste tour, taking the brand on the road to top foodie festivals across the country.

The tour, which was supported by multi-channel social media activity, allowed consumers to try the products for themselves and invited them to a Lesson in Taste with leading food expert Rosemary Moon.

Ceres managed all aspects of the activity including stand design, event bookings and promotion.

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