Fenmarc
Ceres work on an integrated trade PR campaign for Fenmarc that positions Rudolph potatoes as a versatile, reliable red potato delivering great taste for great value. Rudolph offers a great range of benefits to the end user – including quality, flexibility and value - all of which are top trends during 2011 and beyond. Ceres are working with Fenmarc to communicate these benefits and promote Fenmarc as fresh produce experts.
Fresh produce is a very competitive sector, so it’s vital for growers and suppliers to differentiate themselves and their produce to drive purchase and customer loyalty. Ceres have worked with Fenmarc to create a new brand identity for Rudolph potatoes. This brand identity has been used on the campaign website, in advertorials and also at shows.
Ceres managed ‘Rudolph Day’ for Fenmarc where deliveries of newly harvested Rudolph potatoes were made into consumer and trade media, as well as top restaurants including 40/30 at the Gherkin.
The campaign uses TV chef and farmer’s daughter Rachel Green to highlight Rudolph’s versatility. www.rudolphpotatoes.com includes recipes from Rachel, facts about Rudolph and grower stories and was launched to coincide with Rudolph Day.
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